![]() For example, consider a particular topic actually has been decreasing in interest over the past few months. Although keyword search volume provides users with valuable information regarding what people want to read about, it does not necessarily provide that much information into how that interest has changed over time. Understanding rising versus falling Google word trends.Here are some of the key ways that all organizations should consider using Google trends to better SEO efforts. Google Trends can help you identify important keywords and trends among your target customers, but also help brands see which topics are worth the investing in and which ones they should skip over. ![]() Remaining abreast of the latest trends can help organizations make sure their content is being seen by users rather then their competitors. Google Trends can provide brands with valuable information regarding what customers are reading and digesting through Google. Passing geo:, keyword: will search for wine in California and peanuts in Virginia.Leveraging Google Trends for keyword and content strategies For example, geo: 'US-CA-800' will target the Bakersfield, California, United States or geo: 'US' will just target the US. geo - optional - type string or array - geocode(s) for a country, region, or DMA depending on the granularity required (defaults to worldwide).endTime - optional - type Date object - the end of the time range of interest (defaults to new Date(Date.now()) if not supplied).startTime - optional - type Date object - the start of the time range of interest (defaults to new Date('') if not supplied).keyword - required - type string or array - the search term(s) of interest.Requires an object as the first parameter with the following keys: Require google-trends-api in your script and give it a variable name: To install this package, clone this git repository and include it in your project's node_modules or simply: npm install google-trends-api If no callback is provided, then a promise is returned. Optional callback function where the first parameter is an error and the second parameter is the result. ![]()
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